How to generate leads with your content

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In order to achieve convincing results, the company can rely on a certain number of techniques. Overview of the actions to be deployed for an effective digital marketing strategy. Search Engine Marketing Search Engine Marketing (SEM) brings together SEO and SEA. This technique aims to optimize a website so that it can benefit from better positioning in search engines and thus generate more traffic. SEO, or free referencing, consists of optimizing the content of a site or blog.

It is mainly based on the definition of keywords and the optimization Phone Number Data of internal linking and external links to a website. SEA, or paid referencing, consists of using commercial links to promote a website. This is done through Google Adwords ads, which is an auction system through which businesses set their desired cost per click. Thus, the best bids win the right to appear before the naturally referenced links, to allow the site to obtain better visibility.




Read also: What is SEA? Content marketing Content marketing consists of developing and promoting content on your website, and more specifically on your blog, in order to generate quality leads. This technique aims to respond to the problems of your buyer personas , by offering them interesting and quality content. Content marketing can focus on the creation of content in various forms: blog articles, webinars, white papers, customer cases, etc. Read also: Content marketing: In a content marketing approach, marketing automation constitutes a valuable aid: it makes it possible to distribute the right content, to the right people and at the right time , thanks to automated scenarios.