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In fact, even people who have never read Zhihu are still living in the context that they participated in shaping, and every answer on Zhihu unconsciously participates in shaping the public discourse system. Question-answer-comment, long text versus long text, make public domain discussion possible. However, a community must first ensure that it can still survive. It needs to make profits, open up commercialization paths, and expand revenue. Zhihu’s choice seems to be from a content tonality centered on the professional answers of individual respondents to a content orientation oriented to team answers, paid stories, emotional hype and videos.
With the growth of short story content on Zhihu, the platform has attracted a group of users who come because of the stories. There are reports that more and more Zhihu members choose to pay for novel content, and they form a very imp Armenia WhatsApp Number ortant part of Zhihu’s revenue. and humorous articles appeared on Zhihu, Zhihu was no longer the same Zhihu in the eyes of old user groups. A pessimistic argument is that community products have a life cycle that is difficult to reverse. From the community growth period when core audiences are quickly gathered and high-quality content is produced, to the community popularity period when high-quality content continues to break through the circle and attract traffic from the outer circle

To the community standardization period when a mixed bag of good and bad people are established into a system and institutional norms, and finally as the scale continues to expand , the decline and terminal period of continuous loss of core users. There always seems to be an irreconcilable contradiction between the small and beautiful community tone and the unswerving commercialization path. Similarly, there is a popular narrative on the Chinese Internet In the past, there were few people online in the PC era, and they were basically social elites and highly educated people. The content they created in online communities was of higher quality.
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