If your caption is longer than characters it’ll be truncated Such an ad will stand out from the Stories from friends which might cause people to quickly swipe it away Feed ads as Stories ads Now compare the Instagram Native Instagram Stories ad creative The latter is what I mean by native ad creative It is created specifically with the vertical screen in mind and looks more similar to the other Stories people see from their friends Follow the ad specs So what are the ad specs to follow?
Here are the design requirements and recommendations for both Facebook and Instagram Stories ads by Facebook For images Recommended resolution x pixels Minimum resolution x pixels Maximum file Mexico Phone Number Data size MB File type jpg or png Images are shown for five seconds by default For videos Recommended resolution x pixels Minimum resolution x pixels Maximum file size GB File type mp or mov
Maximum video length seconds Supported codec H and VP video AAC and Vorbis audio Facebook and Instagram Stories ad specs Something else to be mindful of is the positions of your profile photo your username and the call to action button They will be laid above your image covering anything behind them Generally try to avoid having any important information at the top and bottom of your image Keep it simple To convey your message simplicity is best You might be tempted to fill your ad creative with many things That could confuse your audience