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With the objective of achieving optimal profitability for the media. Demand Side Platform (DSP) He is the one who directs the demand, that is, the spokesperson for the advertisers. It is in this element that campaigns and advertising are defined based on potential customers. Data Management Platform (DMP) It is responsible for collecting, analyzing, sorting and reporting to all parties the evaluation of user profiles and determining whether an impression is suitable for an advertiser. Ad Exchange It is the online marketplace where programmatic advertising purchases are executed. The difference it has with an advertising network is that in the


Ad Exchange you bid for an inventory of impressions while in a network it is for an Bolivia Mobile Number List indeterminate number of web pages. I eager to learn how to use programmatic advertising in your company. We won't keep you waiting any longer! How to implement a programmatic advertising strategy? To make it possible, it is necessary that your company is or has gone through a digital transformation process . Is that so? Let's keep going! 1. Identify your target audience It is important to map ideal clients taking into account their needs and interests. 2. Define the tools ADVERTISEMENT There are different DSPs such as DoubleClick Bid Manager, Adobe Advertising, among others, in addition to DMPs to collect user data based on their browsing history. 3. Create a budget and calendar Although the platforms



allow you to manage the budget effectively, it is necessary to define how much it is possible to invest in it and the times for each bid. 4. Measure your campaign By this we mean measuring relevant data within your website. For example, visits to your portal, number of leads and sales, among other things. 5. Perform prospecting Focus strategies for audience generation and analyze data to understand your users. 6. Establish Remarketing campaigns It consists of re-impacting users who have made a previous interaction within your website through remarketing resources . 7. Optimize your actions Once you have all the data at hand, this is the time to implement improvements and discover key points of your potential customers. Conclusion Programmatic advertising is a simple and cost-effective way to spread ads for your product or service. It also