ICP is used as a filter in lead generation

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And relationship to your academic training, for example: a doctor in charge of a clinic or hospital; what is the segment of the company; technologies, social networks and systems used by the lead , both the company and the decision maker; participation in events; number of subordinates; time working in the organization; among other issues. Person The persona is a fictitious representation based on real information about a company's customers.


Therefore, it uses both its basic statistical data and elements that would improve its Malaysia Mobile Number List perception of the company's product and its differentials. It has a greater focus on Marketing actions . That is, while ICP allows the company to identify who it wants to talk to, the buyer persona helps build content and arguments that best suit them. In this way, the person arrives at a time when the company needs to know how to position itself and relate to its audience and this applies to any stage of the customer journey, whether they are getting to know the organization or after sales. ADVERTISEMENT Buyer Persona (BP) And the buyer person? You represent the ideal





buyer, which, in comparison, is a lot like ICP, right? The difference, however, is how these two references are formed and how they are used.  , that is, to find the best sales opportunities at the mouth of the sales funnel . The buyer persona, on the other hand, is the result of the statistical and behavioral study of the company's buyers who have already been satisfied and loyal . Based on this parameter, BP is used to personalize approaches, services, channels and content at different stages of the Customer Journey . Therefore, in addition to ICP information, the buyer's image can be complemented with data from current customer satisfaction surveys , behavioral analysis and consumption statistics, as well