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I speak with Marketing Last time, I tried an Emailing campaign which generated several appointments for salespeople. I went to see my CEO to tell him the good news. All he did was correct a phrase I put in my email and downplayed the amount of quotes I generated. WHAT !? Some managers are clumsy Faced with this, do you think that Marketing will make the effort to get out of its comfort zone to try things again? No, of course Fortunately, not all managers are so clumsy, but few put all the conditions in place to encourage Marketing to innovate. Ok, but how can you encourage your Marketing to take initiatives? Summary.
Why does Marketing need to innovate? A budget does not fill management gaps Change Albania WhatsApp Number is violent! steps to properly manage your Marketing In conclusion Why does Marketing need to innovate? Were not going to lie doing professional shows, advertising in the press and mass emailing is working less and less well. The modern buyer is no longer receptive to these messages which push him information that he does not need at the moment. Especially if he didnt ask for anything. The modern buyer now thinks alone thanks to Google and social networks. Marketing must take this into account to implement a Digital Marketing strategy allowing it to be visible and engaging.
Marketing must generate qualified leads for salespeople since cold prospecting is also no longer effective. The changes for Marketing are enormous. By asking him to be proactive, you are asking Marketing to leave its comfort zone, to exploit levers that it does not master yet! rather than continuing to do its job as it has done. always done. Between fear and comfort, the choice is easy, right? Humans are not wired for that. If we have the choice between comfort or stress, its quickly done. So if you dont do everything you can to encourage innovation, your Marketing department will not take initiative.
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發表於 2024-3-9 12:24:41