They can then tailor the
predict current and future behavior. It also requires theuse of human agents capable of acting on this information. With the rightsystems and approach, ecommerce businesses can now better understand andanticipate customer sentiment, even without historical data. And with the helpof intelligent AI chatbots , they can even turn that understanding into trueempathy at scale, with human and artificial systems working hand-in-hand todeliver a high-quality customer experience, right from the start. implementationof the e-commerce service. This configuration is possible thanks to AI systemscapable of analyzing sentiment, both in text-based and voice-based channels,and detecting variations in this customer sentiment.response to the customer's needs and emotional state,delivering the quality experience the Chinese Malaysia Phone Number Listcustomer expects. According to ourresearch, 67% of consumers want AI customer service to be able to change theircommunication and the tone of that communication based on their state of mind.And if the customer's question or emotional state requires it, the system cantransfer the customer to a human agent. There is no doubt that this CX andAI-driven approach will have a positive impact on e-commerce for businesses.According to the Zendesk Customer Experience Trends 2023 report , 74% ofmanufacturing executives say investments in sophisticated CX systems havegenerated a positive return. The result is that 77% plan to increase their
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investments in CX technologies in the coming year. Go beyondsentiment analysis Using AI to analyze customer sentiment and to understandcustomer needs and preferences more quickly is one way in which manufacturerscan leverage AI to boost their e-commerce debut. But it is not the only one.AI-powered chatbots and voice systems are able to provide customers with theinformation they need to resolve their questions themselves, reducing pressureon human agents and shortening mean resolution time . AI bots can sort throughcustomer questions, resolve simple ones upfront, and then ensure that morecomplex issues are escalated to an agent with the necessary expertise. The mostpowerful AI platforms can even analyze the text of the question
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