Why is Revenue Management so important in
Method used, Revenue Management, and it is precisely this technique that we are going to talk about in this post. Today you will better understand what it is and how it works and why it is so important for some companies. In addition, you will discover the best practices of this resource that, when combined with Digital Marketing, can bring you excellent results. Can you come with us? ADVERTISEMENT What is Revenue Management? Revenue Management isa technique that emerged in the 60s as a management tool for airlines and Fax Lists today is used by various sectors, mostly related to tourism. The secret of this technique is selling a product or service to the right customer, at the best time, with the most convenient price and through the most appropriate channel. And it is exactly the combination of all these elements that makes this method so appropriate for the sector. To achieve this harmony of factors, it is necessary to
https://lh7-us.googleusercontent.com/6oGEgT7I0Rt5rtKhERFJwkBvhV7GRcpq4LtqYtyrWzY4OLN2lgM1_GDDe0dJQfJwayvdCdMyTSRMkfJjzzZ6N2A1mmgUslSARjuVvs7i1KY5fhUpD82gWNzqALXsYyh9klAyDh_16pryruekpm_YVMk
carry out a predictive analysis of the data, historical and current, of the product or service that will be marketed to obtain the maximum benefit. companies? Revenue Management monitors the demand for the product or service that is for sale. Let's look at a hotel on a nice beach far from the city as an example: Surely the highest occupancy will occur in the summer months and even more so during the school vacation period. At this time when demand is higher, room prices will also be higher and even so, this is
頁:
[1]